Xinshixiang 新世相 (CH) | #Restart2020 Campaign

Illustration for Xinshixiang 新世相, a multi-channel media company based in China, and their visual campaign Restart2020, where they are reimagining the year 2020. They commissioned 20 illustrators from different countries with the assignment to illustrate a story that would happen in an alternate universe, where the Covid-19 pandemic didn’t happen. My assignment was to illustrate a story of a Serbian man who went to work in Russia, and returns in Belgrade on May 20th to celebrate his daughter’s birthday.